2020-2021 Undergraduate Catalog 
    
    Mar 28, 2024  
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Concentration (18 credits)


Careers in advertising, buying, selling, logistics, product management, international marketing, and marketing research are only a few of the fields available to students concentrating in marketing. This concentration is designed to prepare students for managerial positions in these fields. The curriculum includes not-for-profit, governmental, and international applications of marketing knowledge. Classroom knowledge, internship opportunities, and involvement of students in business organizations are integral components of the marketing concentration.