Marketing Concentration (18 credits)

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Careers in advertising, buying, selling, logistics, product management, international marketing, and marketing research are only a few of the fields available to students concentrating in marketing. This concentration is designed to prepare students for managerial positions in these fields. The curriculum includes not-for-profit, governmental, and international applications of marketing knowledge. Classroom knowledge, internship opportunities, and involvement of students in business organizations are integral components of the marketing concentration.

Requirements:

MARK 381 - Marketing Research 3 credits.
MARK 383 - Consumer Behavior 3 credits.
MARK 482 - Marketing Strategy 3 credits.

Select three from the following for a total of 9 credits:

MANG 385 - Supply Chain Management 3 credits.
MARK 382 - Professional Selling and Sales Force Management 3 credits.
MARK 386 - Direct Marketing 3 credits.
MARK 387 - Principles of Retailing 3 credits.
MARK 388 - Services Marketing 3 credits.
MARK 480 - Integrated Marketing Communication 3 credits.
MARK 481 - International Business 3 credits.
MARK 484 - New Product Marketing 3 credits.
MARK 490 - Independent Study: Marketing 1-3 credits.
MARK 495 - Special Topics: Marketing 1-3 credits.