MARK 680 - Internet Marketing Strategy

3 credits
The Internet has significantly changed the business landscape and created a radically different business environment. This course examines how such changes impact the way companies formulate their marketing strategies. Specifically, we will look at issues such as network effects, online branding and traffic building, personalized marketing, building brand loyalty online, and online marketing research.

Prerequisite(s): None
Corequisite(s): None