MARK 685 - Supply Chain Management and Purchasing

3 credits
This course will study the elements and management of marketing channels. A marketing channel is viewed as an inter-organizational system involved with the task of making goods, services, and concepts available for consumption by enhancing their time, place, and possession utilities. The importance of the changing retail landscape will be thoroughly explored through the examination of environmental factors such as technology and competition. The focus is on how institutions can effectively and efficiently transmit things of value from points of conception, extraction, and/or production to points of consumption. Emphasis is placed on managerial decision making in the design, operation and management of channel systems. Business buying behavior and purchasing considerations will also be explored.

Prerequisite(s): MARK 588