MANG 687 - Entrepreneurship and Small Business Management

3 credits
This course examines functions of opportunity development and business planning for success in entrepreneurial ventures. Students will explore the planning, marketing, organizing, financing, and management of a new business venture that they might personally initiate, or that they may be involved with in the context of a new business being developed within the structure of an existing organization. Students will write business plans during the course to test the feasibility of their business concept and to act as the blueprint for a potential start-up venture.