Public Relations Concentration (120 credits)

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In conjunction with the core curriculum in Communication Studies, in Public Relations Concentration is designed to prepare students to combine strategy and creativity to help organizations communicate their brands to publics to accomplish goals. . To this end, students explore ways in which organizations communicate with internal and external publics, and the ways in which organizations are enacted at the interpersonal communication level. Students pursuing the Public Relations concentration often choose to enter careers such as Public Relations, Event Planning, Marketing, Management, Student Affairs, Political Aid or Lobbyist, and Human Resources.

Civitae Core Requirements (39-40 credits)

Civitae Core

Communication Studies majors may count Civitae Core courses satisfying major requirements as also satisfying their respective Civitae Core requirements, up to two Pillar courses and one Perspectives course. The following are the courses in this major that may be used in this way:

COMM 101 will satisfy the Aesthetic Expression Pillar requirement

MATH 171 will satisfy the Quantitative Reasoning Pillar requirement

Courses satisfying major requirements that are designated as Civitae Core courses subsequent to the print deadline of this Catalog will not appear in the above listings but will be eligible to also satisfy Civitae Core requirements, subject to the same rules as the others. (If doing so would otherwise decrease the total credits required for the degree below 120, General Elective credit must be substituted to restore the total.)

Transfer students go to Transfer Student General Education for requirements.

Additional Requirements for the BA Degree (3 credits)

Humanities, 3 credits (not in the discipline of major)

Foreign Language, 3 credits (at a level that exceeds the Integrating World Languages courses in the Core)

Major Requirements (51 credits)

Longwood University

Public Relations Concentration (120 credits)

Civitae Core Requirements (39-40 credits)

Additional Requirements for the BA Degree (3 credits)

Major Requirements (51 credits)

Communication Studies Core: (30 credits)

Concentration: (15 credits)

Choose 2 Communication Studies Electives below: (6 credits)

General Electives (26-27 credits)