2024-2025 Undergraduate Catalog

May 09, 2025

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2024-2025 Undergraduate Catalog

Brand, Identity, and Media Design Concentration

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Concentration requirements (24 credits)

GAND 221 - Graphic Design and Production I 3 credits
GAND 226 - Typography I 3 credits
GAND 326 - Typography II 3 credits
GAND 330 - Illustration and Digital Imaging 3 credits
GAND 421 - Portfolio 3 credits
GAND 422 - Senior Thesis Research and Development 3 credits
GAND 425 - Interactive and Web Design 3 credits
GAND 462 - Senior Professional Seminar 3 credits

Major electives (15 credits)

GAND 246 - Design Lab 1 1-3 credits (serves as theory, critical or practical)
GAND 345 - Design Lab 2 1-3 credits (serves as theory, critical or practical)
GAND 346 - Design Lab 3 1-3 credits (serves as theory, critical or practical)
GAND 445 - Design Lab 4 1-3 credits (serves as theory, critical or practical)

Theory

(choose 6 credits from the following list)

ENGL 302 - History of Rhetoric 3 credits
ENGL 303 - Visual Rhetoric and Document Design 3 credits
ENGL 350 - Linguistics and Language Learning 3 credits
PHIL 300 - Logic 3 credits
GEOG 358 - Map Design and Analysis 4 credits
PSYC 219 - Cross-Cultural Psychology 3 credits
PSYC 360 - Consumer Psychology 3 credits
PSYC 362 - Human Factors Psychology 3 credits
THEA 340 - Scene Design 3 credits

Critical

(choose 3 credits from the following list)

ENGL 301 - Rhetorical Criticism 3 credits
THEA 339 - Fashion History and Décor 3 credits

Practical

(choose 6 credits from the following list)

ART 250 - Personal Narrative in Print Media 3 credits
ART 252 - Printmaking: Instaprint: Create instant prints 3 credits
ART 457 - Editions 3 credits
CMSC 210 - Web Page Design and Scripting 3 credits
ENGL 301 - Rhetorical Criticism 3 credits
ENGL 319 - Technical Writing 3 credits
GEOG 358 - Map Design and Analysis 4 credits
THEA 225 - Elements of Theatrical Design 3 credits
THEA 240 - Technical Theatre 3 credits
THEA 241 - Drafting for Theatrical Design 3 credits
THEA 339 - Fashion History and Décor 3 credits
THEA 340 - Scene Design 3 credits
THEA 345 - Costume Design 3 credits

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