Public Relations Concentration

In conjunction with the core curriculum in Communication Studies, the Public Relations Concentration is designed to prepare students to combine strategy and creativity to help organizations communicate their brands to publics to accomplish goals. To this end, students explore ways in which organizations communicate with internal and external publics, and the ways in which organizations are enacted at the interpersonal communication level. Students pursuing the Public Relations concentration often choose to enter careers such as Public Relations, Event Planning, Marketing, Management, Student Affairs, Political Aide or Lobbyist, and Human Resources.