2022-2023 Undergraduate Catalog 
    
    Feb 25, 2024  
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

College of Business and Economics


Accredited by AACSB International - The Association to Advance Collegiate Schools of Business
Sara Neher, Interim Dean
David Lehr, Associate Dean


David Zirkle, Executive Director, CBE Student Success
Danielle Hennessey, Director, CBE Undergraduate Student Success
Desiree E. Lee, Budget Director and Administrative Assistant to the Dean
Travis Wright, Administrative Assistant to the Faculty

Department of Accounting, Economics, Finance, and Information Systems
David Lehr, Chair

Department of Management and Marketing
Vincent Magnini, Chair

McGaughy Internship & Professional Development Center
Patti B. Carey, Executive Director, McGaughy Professional Development and Internship Center
Ashley Crute, Director of Internships & MBA Career Services


Center for Cyber Security
Darrell Carpenter, Director

Center for Logistics
Hannan Naeeni, Director

SNVC Leadership Institute
Paul T. Barrett, Director
Diane Barrett, Office Manager

Military Science Program
John Tanner, Jr, Officer in Charge

Faculty
Cheryl L. Adkins, PhD, Professor of Management
Frank W. Bacon, PhD, Professor of Finance
Robert Barnwell, PhD, Assistant Professor of Marketing
Darrell R. Carpenter, PhD, Associate Professor of Information Systems and Cyber Security
James C. Haug, DBA, Associate Professor of Management
Claire R. LaRoche, JD, MBA, Associate Professor of Business Law
David Lehr, PhD, Professor of Economics
Vincent Magnini, PhD, Associate Professor of Management
Melanie B. Marks, PhD, Professor of Economics
Bo Meng, PhD, Assistant Professor of Finance
Hua (Meg) Meng, PhD, Associate Professor of Marketing
Steven Mueller, PhD, Assistant Professor of Management
Hannan Naeeni, PhD, Assistant Professor of Management
Thomas PlaHovinsak, PhD, Assistant Professor of Economics
Laura F. Poe, PhD, Assistant Professor of Information Systems and Cyber Security
Dawn M. Schwartz, DBA, Assistant Professor of Accounting
Adrienne W. Sudbury, PhD, Assistant Professor of Economics
Rebecca Wetmiller, PhD, Assistant Professor of Accounting
Haley J. Woznyj, PhD, Assistant Professor of Management
Yiwei Zhao, PhD, Assistant Professor of Finance
Yueming Zou, PhD, Assistant Professor of Marketing

Degree Programs

The College of Business and Economics offers courses leading to a Bachelor of Science in Business Administration and a Bachelor of Science in Economics. In addition, minors are offered in Business Administration and Economics, as well as an interdisciplinary minor in Cyber Security, Forensics, and Policy. An Endorsement in Supply Chain Management is also offered at the undergraduate level, and a Master of Business Administration degree is offered at the graduate level.

College of Business and Economics

The College of Business and Economics is accredited by AACSB International, the most prestigious business school accrediting agency. The College is characterized by excellence in teaching and high levels of student achievement as defined by the business community. The mission, vision, values, and degree outcomes of the College of Business and Economics are defined as follows:

Mission: We cultivate a supportive learning community that inspires people to bring spirit, knowledge, integrity to their profession and to society. We accomplish this, through:

  • Active learning
  • Relevant discovery
  • Transformative experiences
  • Engaged partnerships

Vision: A sustainable and joyful world empowered by the responsible application of business knowledge.

Values: 

  • Humility (We are aware of our strengths and honest about our limitations)
  • Optimism (We believe in our ability to contribute to human progress)
  • Civility (We treat everyone with respect and consideration)
  • Collaboration (We work together to achieve more)
  • Critical Reasoning (We objectively consider evidence to inform our decision making)
  • IMAGINATION (Just imagine…)
  • Integrity (We honor our commitments and are honest in our actions)
  • Persistence (We learn from our failures and keep working toward our goals)
  • Sustainability (We consider the long-term impact of our actions and do no harm)
  • Balance (Life requires a balance among conflicting values and goals)

DEGREE OUTCOMES

Students will:

  • gain core business knowledge and in-depth knowledge in their concentration.
  • integrate concepts across disciplines, utilizing effective critical thinking skills and problem solving techniques.
  • communicate effectively orally and in writing, formulating thoughts and ideas and transmitting them to target audiences.
  • exercise sound ethical reasoning, synthesizing and critically analyzing information from multiple perspectives, and making informed, ethical decisions.
  • analyze and interpret data and make conclusions and/or recommendations for action based on the analysis.

Enrollment in the College of Business & Economics as a Business Administration or Economics Major 

Students may declare the Business Administration or Economics Major upon admission to Longwood University and are eligible to enroll in 100- and 200-level Business and Economics courses. Declaration of an intended concentration is advisable for all students, but not required until prior to registering for the second semester of their junior year.

To enroll for the first time in upper-level business courses (300- and 400-level) students must be in good standing with the university (not subject to probation or suspension or in financial arrears); have an overall grade-point average (GPA) of at least 2.33; and have completed a minimum of 30 credits for business administration majors and for economics majors. Students must also satisfy all course prerequisites.

Admission to the College of Business & Economics as a Business Administration or Economics Major

  • good standing with the university (not subject to probation or suspension or in financial arrears);
  • an overall grade-point average (GPA) of at least 2.33; 
  • completion of a minimum of 30 credits which may include ACCT 240  and ECON 217  

Transfer Students

The College of Business & Economics concentrates most of its professional business and economics courses in the last two years of the four-year program. As a result of this approach and because of the standards of AACSB International accreditation, it would be best for students planning to transfer to the College from another program to do so by the end of their sophomore year.

Consequently, it is recommended that students majoring in business at a two-year college or another university should take only those business courses that are offered at the freshman or sophomore level at Longwood University as a part of the College of Business & Economics. Students transferring from two-year colleges or from four-year programs not accredited by AACSB International may not use coursework completed at those institutions to satisfy upper-division course requirements of the College of Business & Economics.

Transfer students entering Longwood University with a minimum of 30 credits are eligible to enroll in College of Business & Economics courses.

To facilitate the transfer of students from the Virginia Community College System (VCCS) and Richard Bland College to Longwood University College of Business & Economics, it is strongly recommended that students who plan to enroll in the College of Business and Economics as a Business Administration major through Longwood University’s Guaranteed Admission Agreement complete the following courses while at the community college: 

  • ACC 211 and 212 at VCCS or BUS 201 and 202 at RBC
  • ECO 201 and 202 at VCCS and RBC
  • MTH 245 at VCCS or MATH 217 at RBC

To facilitate the transfer of students from the Virginia Community College System (VCCS) and Richard Bland College to Longwood University College of Business & Economics, it is strongly recommended that students who plan to enroll in the College of Business and Economics as an Economics major through Longwood University’s Guaranteed Admission Agreement complete the following courses while at the community college: 

Graduates of VCCS and Richard Bland College (RBC) who have met the requirements of the Guaranteed Admission Agreement AND who have completed the following “pre-core” courses with at least a GPA of 2.33:

ECO 201 and 202 at VCCS and RBC
MTH 245 at VCCS or MATH 217 at RBC

Students who meet all the requirements of the Guaranteed Admission Agreement but have not completed the above-mentioned courses may take longer to graduate because the above-mentioned courses are preprequisites for many upper-level courses.

Continuation and Graduation Eligibility Requirements

Continuation
Continued enrollment in the College of Business & Economics is a privilege that is granted to a student who is making satisfactory academic progress and meets the standards of the College of Business & Economics, Longwood University and the Longwood Student Government Association. Students failing to do so will be subject to the Probation and Suspension Policy of Longwood University.

To be eligible to register for the internship program and/or the MANG 497 Business Strategy or ECON 461 Senior Seminar capstone courses, a student must earn a 2.33 cumulative and major GPA.

Graduation

Bachelor of Science in Business Administration (BSBA) degree:
To be eligible for graduation, students seeking the BSBA degree must be in good standing with the university, must complete their respective programs with a GPA of at least 2.33 in their major, and pass the Major Field Achievement Test (MFAT) for Business.

Bachelor of Science in Economics:
To be eligible for graduation, students seeking the BS degree in economics must be in good standing with the University, must complete their respective programs with a GPA of at least 2.33 in their major, and pass a comprehensive examination in economics.

General Guidelines

All students will be assigned an individual College of Business and Economics academic advisor to assist them with program planning, course selection, course registration, and career planning. Students are strongly encouraged to maintain close communication with their advisor in order to plan a program that meets their individual goals and needs.

Since the College of Business and Economics offers some upper-level courses only once a year and does not guarantee that all courses will be offered every year, it is important for students to consult their academic advisor as they plan their course of study.

General Requirements

Courses should be taken in the order approved by the faculty of the College of Business and Economics. All prerequisites listed for individual courses must be satisfied (see individual course listings for prerequisites). Under special circumstances, a student may have a course prerequisite waived by obtaining written permission of the respective department chair and Associate Dean of the College of Business and Economics.

Students must meet course requirements in the Civitae core, additional degree requirements, major requirements, and the requirements of a selected area of concentration.

Students are allowed a maximum of six credits in internship (the 492 courses) toward the total credit hour requirement for any degree offered by the College of Business and Economics.

Any course substitution involving Major Requirements must be approved by the respective department chair and the Associate Dean of the College of Business and Economics.

Military Science

The objective of the military science and leadership program is to provide the leadership and management foundation required for military service as a commissioned officer or in a civilian counterpart position. In support of this objective the program includes classroom instruction and activities geared to the development of leadership skills.

Military Science and Leadership classes may be taken by all University students. Class enrollment in the 100 and 200-level Military Leadership classes carry no U.S. Army commitment, and there is no obligation to enroll for successive course offerings. College and/or commissioning credit may be awarded for prior military service, attendance at the ROTC Leader’s Training Course, or Junior ROTC participation. International students desiring to attend Military Science and Leadership classes must have written approval from their respective embassies prior to taking classes.

Programs

    Bachelor of ScienceBachelor of Science in Business AdministrationEndorsementMinor