2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
College of Business and Economics
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Accredited by AACSB International - The Association to Advance Collegiate Schools of Business
Timothy P. O’Keefe, Dean
Charles D. White, Associate Dean
Melinda I. Fowlkes, Assistant Dean for Undergraduate Studies
Sarah Luongo, Communications and Events Coordinator
Desiree Lee, Administrative Assistant to the Department Chairs
Department of Accounting, Economics, Finance, and Information Systems
Bennie D. Waller, Chair
Department of Management and Marketing
Cheryl L. Adkins, Chair
McGaughy Internship & Professional Development Center
Patricia B. Carey, Director
Nancy C. Postans, Executive Assistant
Center for Financial Responsibility
Bennie Waller, Director
Danielle Hennessey, Assistant Director
Center for CyberSecurity
Darrell Carpenter, Director
Marissa Brunner, Administrative Assistant
Military Science Program
Captain Reginald Moise, Officer in Charge
Faculty
Cheryl L. Adkins, PhD, Professor of Management
Frank W. Bacon, PhD, Professor of Finance
Paul T. Barrett, PhD, CPA, Professor of Business
Xun Bian, PhD, Associate Professor of Finance and Real Estate
Darrell R. Carpenter, PhD, Assistant Professor of Information Systems and Cyber Security
Robert J. Cochran, PhD, CPA, Associate Professor of Accounting
Justin C. Contat, PhD, Assistant Professor of Economics
Lu Fang, PhD, Assistant Professor of Finance
Melinda I. Fowlkes, MBA, Assistant Professor of Business
James C. Haug, DBA, Associate Professor of Management
Claire R. LaRoche, JD, MBA, Associate Professor of Business Law
Herbert R Lefler, SFC, Instructor in Military Science
Linda K. Lau, PhD, Associate Professor of Information Systems and Cyber Security
David Lehr, PhD, Professor of Economics
Melanie B. Marks, PhD, Professor of Economics
Hua (Meg) Meng, PhD, Assistant Professor of Marketing
Reginald Moise, Instructor Military Science
Richard W. Monroe, PhD, Visiting Professor of Management
Surma Mukhopadhyay, PhD Assistant Professor of Information Systems and Cyber Security
Thomas PlaHovinsak, PhD, Assistant Professor of Economics
Steven A. Samaras, PhD, Assistant Professor of Management
Dawn M. Schwartz, MBA, Instructor of Accounting
Bennie D. Waller, PhD, Professor of Finance and Real Estate
Charles D. White, PhD, Associate Professor of Management
Haley J. Woznyj, PhD, Assistant Professor of Management
Linda B. Wright, PhD, Associate Professor of Marketing
Ling Yang, PhD, Assistant Professor of Accounting
David Zirkle, MA, Asistant Professor of Economics
Yueming Zou, PhD, Assistant Professor of Marketing
Degree Programs
The College of Business and Economics offers courses leading to a Bachelor of Science in Business Administration and a Bachelor of Science in Economics. In addition, minors are offered in Business Administration and Economics, as well as an interdisciplinary minor in Cyber Security, Forensics, and Policy. An Endorsement in Supply Chain Management is also offered at the undergraduate level, and a Master of Business Administration degree is offered at the graduate level.
College of Business and Economics
The College of Business and Economics is accredited by AACSB International, the most prestigious business school accrediting agency. The College is characterized by excellence in teaching and high levels of student achievement as defined by the business community. The vision, mission, values, and degree outcomes of the College of Business and Economics are defined as follows:
VISION: To be recognized as a national leader in business education.
MISSION: Building upon Longwood University’s mission of developing citizen leaders, the College of Business and Economics is dedicated to developing highly effective leaders in business and economics who will have a positive impact on the world. To accomplish this, the faculty and staff of the College of Business and Economics is committed to::
Teaching excellence
Active scholarship in practice, pedagogy, and theory
Fostering an engaging learning community where student-faculty interactions extend beyond the classroom
Encouraging students to develop team skills and become involved in leadership roles
Promoting real world experience through internships, collaborative research, interaction with business leaders, and travel study, complemented by coursework that emphasizes the application of knowledge to the resolution of practical issues
Cultivating critical thinking, formal analysis, and communication skills
Incorporating a world view that includes ethical responsibility, diversity, community service, and appreciation for the global marketplace
Coordinating disciplines for an integrated academic experience
Striving for continuous improvement in all we do
VALUES: The following seven values, called Citizen 7, guide the behaviors of the faculty, staff and students of the College of Business and Economics.
INTEGRITY: Always do the “right thing” even when no one is looking, and encourage others to do the same.
ACCOUNTABILITY: Admit your responsibilities. Honor your commitments.
RESPECT: Treat others fairly and with the same professional and personal consideration you expect.
COMMUNICATION: Listen effectively; ask questions with care and share information thoughtfully.
WIN-WIN: Look for and employ the options that provide the most positive outcomes for everyone.
TEAMWORK: Value the strengths and differences in others. Together everyone achieves more.
GROWTH: Be a student for life, learning from others and improving each step of the way.
DEGREE OUTCOMES
Students will:
gain core business knowledge and in-depth knowledge in their concentration.
integrate concepts across disciplines, utilizing effective critical thinking skills and problem solving techniques.
communicate effectively orally and in writing, formulating thoughts and ideas and transmitting them to target audiences.
exercise sound ethical reasoning, synthesizing and critically analyzing information from multiple perspectives, and making informed, ethical decisions.
analyze and interpret data and make conclusions and/or recommendations for action based on the analysis.
Admission Requirement
Students must be formally admitted to the College of Business & Economics before they may declare a business or economics major or minor or register for upper-division business and economics courses. All new freshmen and transfer students entering with freshman or sophomore standing interested in pursuing a Bachelor of Science in Business Administration (BSBA) or a Bachelor of Science in Economics will be admitted to the respective “pre-business” or “pre-economics” program pending their successful completion of the criteria for formal admission to the College of Business & Economics.
Declaration of an intended concentration is advisable for all pre-business and pre-economics students, but not required.
Current Students:
The minimum criteria for formal admission to the College of Business & Economics are as follows:
Admission to the College of Business & Economics as a Business Administration or Economics Major
good standing with the university (not subject to probation or suspension or in financial arrears);
an overall grade-point average (GPA) of at least 2.33;
successful completion of the following “pre-core” business and economics courses
a business administration or economics major GPA of at least 2.33;
the completion of a minimum of 45 credits for business administration majors or 30 credits for economics majors; and
submission of the College of Business & Economics admission application by the posted deadline the term prior to expected admission (October 1 for Spring Semester and March 1 for Fall Semester).
Admission to the College of Business & Economics as a Business Administration or Economics Minor
good standing with the university (not subject to probation or suspension or in financial arrears);
an overall grade-point average (GPA) of at least 2.33;
successful completion of the following “pre-core” business and economics courses
submission of the College of Business & Economics admission application by the posted deadline the term prior to expected admission (October 1 for Spring Semester and March 1 for Fall Semester).
Transfer Students:
The College of Business & Economics concentrates most of its professional business and economics courses in the last two years of the four-year program. As a result of this approach and because of the standards of AACSB International accreditation, it would be best for students planning to transfer to the College from another program to do so by the end of their sophomore year.
It is recommended that students majoring in business at a two-year college or another university should take only those business courses that are offered at the freshman or sophomore level at Longwood University as a part of the College of Business & Economics “pre-core” described above. Students transferring from two-year colleges or from four-year programs not accredited by AACSB International may not use coursework completed at those institutions to satisfy upper-division course requirements of the College of Business & Economics.
Transfer students entering Longwood University with junior status or higher in a business or economics program may be provisionally admitted to the College of Business & Economics for one semester during which they must successfully complete any remaining “pre-core” courses and otherwise comply with all admission criteria listed above.
Upper-division transfer students from non-business or economics fields of study or those otherwise unable to meet the College of Business & Economics admission criteria within one semester of study at Longwood will be admitted when they do meet all criteria.
For purposes of eligibility, GPA for transfer students is computed on the basis of Longwood work only.
To facilitate the transfer of students from the Virginia Community College System (VCCS) and Richard Bland College to Longwood University College of Business & Economics, the following agreement has been established. This agreement is supplementary to the Guaranteed Admission Agreement between Longwood University and VCCS and Richard Bland College, and it does not alter or eliminate any of the provisions of that agreement.
Admission to the College of Business & Economics as a Business Administration Major:
Graduates of VCCS and Richard Bland College (RBC) who meet the requirements of the Guaranteed Admission Agreement AND who have completed the following “pre-core” courses with a least a GPA of 2.33:
ACC 211 and 212 at VCCS or BUS 201 and 202 at RBC
ECO 201 and 202 at VCCS and RBC
MTH 146, 157, 240 or 241 at VCCS or MATH 217 at RBC
will be deemed to have met the admission criteria to the College of Business & Economics and will be admitted to the University as business administration majors. Students who meet all the requirements of the Guaranteed Admission Agreement but have not completed the above-mentioned courses and/or the major GPA required for admission to the College of Business & Economics will be provisionally admitted to the College of Business & Economics for one semester during which they must successfully complete the remaining “pre-core” course(s) and earn at least a 2.33 cumulative and major grade point average. Transfer students may be admitted as pre-business majors and then complete the “pre-core” business courses at Longwood to earn admission to the business administration program.
Admission to the College of Business & Economics as an Economics Major:
Graduates of VCCS and Richard Bland College (RBC) who have met the requirements of the Guaranteed Admission Agreement AND who have completed the following “pre-core” courses with at least a GPA of 2.33:
ECO 201 and 202 at VCCS and RBC
MTH 146, 157, 240 or 241 at VCCS or MATH 217 at RBC
will be provisionally admitted to the College of Business & Economics for one semester during which they must successfully complete the remaining “pre-core” course (one 300-400 level economics course), and earn at least a 2.33 cumulative and major grade point average. Students who meet all the requirements of the Guaranteed Admission Agreement but have not completed the above-mentioned courses and/or the major GPA required for admission to the College of Business & Economics will be provisionally admitted to the College of Business & Economics for one semester during which they must successfully complete the remaining “pre-core” course(s) and earn at least a 2.33 cumulative and major grade point average. Transfer students may be admitted as pre-economics majors and then complete the “pre-core” economics courses at Longwood to earn admission to the economics program.
Continuation and Graduation Eligibility Requirements
Continuation
Continued enrollment in the College of Business & Economics is a privilege that is granted to a student who is making satisfactory academic progress and meets the standards of the College of Business & Economics, Longwood University and the Longwood Student Government Association. Students failing to do so will be subject to the Probation and Suspension Policy of Longwood University.
To be eligible to register for the internship program and/or the MANG 497 Business Strategy or ECON 461 Senior Seminar capstone courses, a student must continue to meet the College of Business & Economics entrance requirements (2.33 cumulative and major GPA).
Probation and Suspension
The academic probation and suspension policies of Longwood University are described under Academic Probation and Suspension Policy of this catalog. In addition to those policies, College of Business & Economics students on probation or returning from suspension are required to first correct any deficiencies in their previously attempted business and economics coursework before moving forward in their program sequence.
Readmission after Suspension
Eligibility for readmission to Longwood University is determined according to the procedure and requirements described under Academic Probation and Suspension Policy of this catalog.
To be considered for readmission to the College of Business & Economics, a student must be readmitted to Longwood and meet the College’s admission criteria described above. Until readmitted to the program a student may only register for those College courses necessary to correct any deficiencies in their previously attempted business and economics courses.
Graduation
Bachelor of Science in Business Administration (BSBA) degree:
To be eligible for graduation, students seeking the BSBA degree must be in good standing with the university, must complete their respective programs with a GPA of at least 2.33 in their major, and pass the Major Field Achievement Test (MFAT) for Business.
Bachelor of Science in Economics:
To be eligible for graduation, students seeking the BS degree in economics must be in good standing with the University, must complete their respective programs with a GPA of at least 2.33 in their major, and pass a comprehensive examination in economics.
General Guidelines
All students will be assigned an individual College of Business and Economics academic advisor to assist them with program planning, course selection, course registration, and career planning. Students are strongly encouraged to maintain close communication with their faculty advisor in order to plan a program that meets their individual goals and needs.
Since the College of Business and Economics offers some upper-level courses only once a year and does not guarantee that all courses will be offered every year, it is important for students to consult their academic advisor as they plan their course of study.
General Requirements
Courses should be taken in the order approved by the faculty of the College of Business and Economics. All prerequisites listed for individual courses must be satisfied (see individual course listings for prerequisites). Under special circumstances, a student may have a course prerequisite waived by obtaining written permission of the respective department chair and Dean of the College of Business and Economics.
Students must meet course requirements in general education, additional degree requirements, major requirements, and the requirements of a selected area of concentration.
Students are allowed a maximum of six credits in internship (the 492 courses) toward the total credit hour requirement for any degree offered by the College of Business and Economics.
Any course substitution involving Major Requirements must be approved by the respective department chair and the Dean of the College of Business and Economics.
Military Science
The objective of the military science and leadership program is to provide the leadership and management foundation required for military service as a commissioned officer or in a civilian counterpart position. In support of this objective the program includes classroom instruction and activities geared to the development of leadership skills.
Military Science and Leadership classes may be taken by all University students. Class enrollment in the 100 and 200-level Military Leadership classes carry no U.S. Army commitment, and there is no obligation to enroll for successive course offerings. College and/or commissioning credit may be awarded for prior military service, attendance at the ROTC Leader’s Training Course, or Junior ROTC participation. International students desiring to attend Military Science and Leadership classes must have written approval from their respective embassies prior to taking classes.
ProgramsBachelor of ScienceBachelor of Science in Business AdministrationEndorsementMinor
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