Student ID:__________________________ Student Name:_______________________ Advisor Name:_______________________ Catalog: 2018-2019 Undergraduate Catalog Program: Public Relations Concentration (120 credits)

Public Relations Concentration (120 credits)

In conjunction with the core curriculum in Communication Studies, in Public Relations Concentration is designed to prepare students to combine strategy and creativity to help organizations communicate their brands to publics to accomplish goals. . To this end, students explore ways in which organizations communicate with internal and external publics, and the ways in which organizations are enacted at the interpersonal communication level. Students pursuing the Public Relations concentration often choose to enter careers such as Public Relations, Event Planning, Marketing, Management, Student Affairs, Political Aid or Lobbyist, and Human Resources.

Civitae Core Requirements (39-40 credits)

Civitae Core 

Communication Studies majors may count Civitae Core courses satisfying major requirements as also satisfying their respective Civitae Core requirements, up to two Pillar courses and one Perspectives course.  The following are the courses in this major that may be used in this way:

  • COMM 101 will satisfy the Aesthetic Expression Pillar requirement
  • MATH 171 will satisfy the Quantitative Reasoning Pillar requirement

Courses satisfying major requirements that are designated as Civitae Core courses subsequent to the print deadline of this Catalog will not appear in the above listings but will be eligible to also satisfy Civitae Core requirements, subject to the same rules as the others.  (If doing so would otherwise decrease the total credits required for the degree below 120, General Elective credit must be substituted to restore the total.)

Transfer students go to Transfer Student General Education for requirements.

Additional Requirements for the BA Degree (3 credits)

Humanities, 3 credits (not in the discipline of major)

OR

Foreign Language, 3 credits (at a level that exceeds the Integrating World Languages courses in the Core)

Major Requirements (51 credits)

Communication Studies Core: (30 credits)

Course NameTerm TakenGradeGen Ed
COMM 101 - Public Speaking
COMM 105 - Welcome to the COMMunity
COMM 141 - Introduction to Media Writing
COMM 200 - Introduction to Communication Theory
COMM 210 - Media and Society
COMM 305 - Building your Professional Brand
COMM 320 - Communication in a Diverse Society
COMM 400 - Communication Ethics
COMM 405 - Living your Professional Brand
COMM 410 - Digital and Social Media Technologies
COMM 460 - Communication Research
COMM 492 - Communication Internship
MATH 171 - Statistical Decision Making (3 credits counted in Core Curriculum)

Concentration: (15 credits)

Course NameTerm TakenGradeGen Ed
COMM 280 - Fundamentals of Public Relations
COMM 350 - Persuasion Theory
COMM 354 - Public Relations Writing
COMM 375 - Public Relations Research
COMM 430 - Public Relations Campaigns

Choose 2 Communication Studies Electives below: (6 credits)

Course NameTerm TakenGradeGen Ed
COMM 240 - Digital Editing
COMM 251 - Principles of Communication Design
COMM 295 - Special Topics in Communication Studies
COMM 310 - Interpersonal Communication

 

COMM 311 - Studies Abroad

or

COMM 312 - Studies Abroad

 

COMM 322 - Communication Law
COMM 325 - Media Criticism
COMM 330 - Small Group Communication
COMM 340 - Visual Communication
COMM 341 - Advanced Media Writing
COMM 345 - Media Globalization
COMM 350 - Persuasion Theory
COMM 355 - Media Production
COMM 360 - Contemporary Practices in Communication
COMM 361 - Contemporary Issues in Communication
COMM 362 - Organizational Communication
COMM 366 - Conflict Resolution
COMM 390 - Directed or Independent Study
COMM 392 - Internship in Communication Studies
COMM 420 - Intercultural Communication
COMM 434 - COMMLab
COMM 445 - Digital Storytelling
COMM 470 - Gender and Communication
COMM 481 - Crisis Communication
COMM 495 - Special Topics in Communication Studies

General Electives (26-27 credits)

Notes: