MARK 697 - Strategic Retail Management

3 credits
This course covers the development, organization, implementation, and control of retail strategies in the context of the retail mix of product, price, promotion, and distribution. Case studies are used to apply the concepts. Students will apply strategic decisions in the retail sector utilizing analytical decision-making skills. Course content includes the fundamentals of strategic decision-making, competitive strategies, industry structure, retail site selection, and performance measurement within the retail organization, retailing community and government programs.

Prerequisite(s): ACCT 540, ECON 509, FINA 550, ISCS 570, MANG 564 and MANG 575, MARK 588, and permission of instructor.