MARK 484 - New Product Marketing

3 credits.
This course focuses on the marketing of new products, including strategy, planning, analysis, and implementation. Of interest are the concepts and tools to be used in successful development and marketing of new products. Specific decisions to understand include: product policy formulation, the selection of product market strategies, and new product development process.

Prerequisite(s): MARK 380.
Corequisite(s): None.