2022-2023 Undergraduate Catalog 
    
    Apr 22, 2025  
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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MARK 383 - Consumer Behavior


3 credits.
A study of consumer purchasing behavior and the environmental factors that affect that behavior. Cultural, social, and psychological determinants of consumer behavior are examined. The implications of these determinants for market segmentation and marketing strategy are stressed.

Prerequisite(s): MARK 380 .
Corequisite(s): None.



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