COMM 430 - Public Relations Campaigns

3
Principles relevant to creating and implementing a public relations campaign. Course covers client relations, setting objectives, using research, planning special events, writing and evaluating appropriate media strategies and tactics, preparing budgets, and implementing evaluation techniques.

Prerequisite(s): COMM 280 and COMM 375 (with a grade of “C-” or better).
Corequisite(s): None.

SP