2018-2019 Undergraduate Catalog 
    
    Jun 17, 2019  
2018-2019 Undergraduate Catalog
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MARK 380 - Principles of Marketing


3 credits.
An introduction to the functions of marketing in our economy with particular attention to the influence of social, economic, ethical, legal, and technological forces on marketing activities. Problems and policies involved in the marketing of goods and services.

Prerequisite(s): ACCT 240  and ECON 217 , or permission of instructor.
Corequisite(s): None.



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